At Purple Vine Dental, your privacy matters. This Privacy Policy outlines how we collect, use, share, and protect your personal information, especially as it relates to California residents under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

1. Information We Collect

We may collect the following categories of personal information:

Category	Examples	Collected
Identifiers	Name, email, phone number, IP address	Yes
Personal Information	Insurance info, billing address	Yes
Protected Classification	Age, gender (if voluntarily provided)	No
Internet Activity	Pages visited, browser type, cookies	Yes
Geolocation Data	General location based on IP	Yes
Professional Info	Employer or occupation (if applicable)	No
Health Information	Treatment records (only via HIPAA forms)	Yes

We do not knowingly collect data from children under 13.

2. How We Collect Your Information

• Directly from you when you fill out forms or contact us
• Automatically via cookies and website analytics
• From third parties such as insurance providers (if applicable)

3. How We Use Your Information

We may use your information to:

• Schedule and confirm appointments
• Respond to inquiries
• Improve website performance
• Comply with legal or insurance obligations
• Send promotional communications (with consent)

4. Sharing Your Information

We do not sell your personal information.

We may share your information with:

• Service providers (e.g., email platforms, website hosting)
• Insurance or billing processors
• Legal authorities when required by law

All third parties are contractually obligated to protect your data.

5. Your California Privacy Rights

As a California resident, you have the right to:

• Know what personal information we collect and why
• Request access to your data
• Request deletion of your personal information
• Correct inaccurate information
• Limit use of sensitive personal information
• Opt out of any future sale or sharing of personal data (we do not currently sell data)

You can make these requests by calling (323) 269-8007 or emailing [Insert Contact Email].

We will respond within 45 days of verifying your request.

6. Data Retention

We retain personal information only as long as necessary for legal, business, or medical reasons.

7. Security Measures

We implement industry-standard security measures to protect your information. However, no online system is 100% secure.

8. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a new effective date.

9. Contact Us

If you have any questions or would like to exercise your rights, please contact:

Purple Vine Dental
(323) 269-8007